KARETA Publishing House announces the launch of its website (www.kareta.com.ua), scheduled for early October 2001. The publisher is currently presenting its new project on the Ukrainian media market — "Financial Director" magazine, which has already been rated quite highly by financial top managers and company executives. The magazine is published six times a year and is distributed by subscription only. "We pay quite serious attention to our work with readers," says Ihor Soloviov, General Director of the publishing house. "Our presence on the internet is intended to expand the range of services for subscribers, not to replace the publication with an electronic version. The website of 'Financial Director' magazine will feature a flexible information search system based on the MySQL DBMS, as well as online subscription and advertising ordering systems. By the end of October we plan to complete testing of an interactive reader inquiry system that will enable our readers to promptly obtain more detailed information about the companies and services they are interested in."
According to experts, financial internet resources still rank highly among professionals. At the same time, the value of their content is no longer determined by overall traffic statistics but by the number of regular visitors, whose growth indicates the resource's rising rating. In this respect, the focus of "Financial Director" on its regular readers is the right one. Let us hope that this resource will live up to its creators' goals.
© KARETA, 2001